IMA Fall Conference – Built on Connections

Join us for the 2026 IMA Fall Conference at the Marriott Hotel in West Des Moines, Iowa on October 6-7.

Conference Registration:
Member $325/person
Nonmember $650/person
Registration includes breakfasts, breaks, lunch, President’s Social, and program materials.
Print friendly agenda and details can be found here.
REGISTRATION LINK

Conference Location:
Marriott Hotel, 1250 Jordan Creek Pkwy, West Des Moines, Iowa

Hotel Information:
Marriott Hotel
1250 Jordan Creek Pkwy, West Des Moines, Iowa
A room block is available at the Marriott Hotel at the rate of $149.
The room block rate is available until Sept. 14. After Sept. 14 the special room rate may not apply.
Ph. 515-267-1500.
ROOM BLOCK LINK

Golf Information & Registration:
Monday, October 5 | Shotgun Start at 10:00am
Beaver Creek Golf Club
11200 NW Towner Drive, Grimes, Iowa

Member $125/person
Nonmember $250/person
Get a foursome together for a day of fun. The golf package includes green fees, 1/2 cart rental, boxed lunch and prizes. Instructions begin at 9:45am followed by a shotgun start. After golf, join us for an awards reception at the course.
Not included in Conference registration.
GOLF REGISTRATION

Sponsors & Exhibitors
View the sponsor and exhibitor information at this link.


Conference Agenda

Monday, October 5
10:00am Four-Person Best Shot Golf Outing
Beaver Creek Golf Club, Grimes
Four-person best shot tournament will begin at 10:00 am. Reception and awards following golf at approximately 3:30 pm.
Not included in Conference registration. Please register at this link.

Tuesday, October 6
8:30 am Registration
Exhibit Hall Opens & Continental Breakfast

9:00 am Crack the Code
Lynsey Mulder
You can have the best rates, the strongest products, and years of experience and still lose a client because your message did not land the way they needed to hear it. Research shows that 86% of professional mistakes stem from miscommunication, not lack of knowledge. In mortgage lending, that gap costs you clients, referrals, and time you do not have to spare. This keynote introduces the Codebreaker framework, a proven system that helps you read a client’s communication and decision-making blueprint in seven seconds and tailor your approach on the spot. No scripts. No guessing games. Just a simple, repeatable method for making every conversation feel like you have known them for years. The transformation: from one-size-fits-all communication to a personalized, trust-building approach that accelerates decisions, deepens client relationships, and turns first conversations into long-term referral sources.

10:15 am Break with Exhibitors

10:45 am Emerging Technologies in Mortgage
Eddie Seiler, Mortgage Bankers Association
The Mortgage Bankers Association (MBA) maintains one of the most robust data sets in the housing and mortgage industry. This session explores how MBA data is collected, analyzed, and used to identify key housing and market trends, as well as the technology and data‑generation processes behind the numbers. Attendees will also gain insight into how MBA and the industry are leveraging technology—including AI—to better understand trends and support innovation across mortgage origination and servicing.

12:00 pm Lunch

1:00 pm Break with Exhibitors

1:20 pm Installation of Officers, President’s Address

1:40 pm Round Table Networking
Join us for an engaging round table networking session designed to foster connections with peers while exploring industry best practices and tackling current challenges.

3:00 pm Break with Exhibitors

3:25 pm Appraisal Landscape Panel
The appraisal industry is changing—are you ready? Join a panel of appraisers as they discuss what’s next for valuations, what they see evolving in the industry, and how mortgage professionals can play a key role in supporting smoother, more effective appraisal outcomes.

4:30 pm IMA President’s Social

Wednesday, October 7
8:30 am Full Breakfast and Networking Session

9:00 am Economic Outlook
Dr. Chris Kuehl
The past several years have brought challenges for financial institutions, and 2026 continues to test the industry in new ways. While interest rate pressures remain a key factor, ongoing market uncertainties, economic shifts, and housing market dynamics are shaping a rapidly evolving operating environment. Join us for a timely update on the current economic landscape, key trends impacting housing and lending, and what financial institutions should be watching as we move through 2026 and prepare for what’s ahead.

10:15 am Break

10:30 am Take Off the Mask – Is Your Life Story Worth Telling?
Dan Meers
It’s been said that if you ask a man his occupation you will find out how he pays his bills, but if you ask a man his preoccupation then you will discover the passion of his life. Dan Meers has a rather unique occupation. For over 25 years he has paid his bills by working as “KC Wolf” the mascot of the Kansas City Chiefs. However, Dan’s preoccupation, what he is truly passionate about is encouraging others to strive for the best in life and to enjoy it each and every step along the way. Dan believes that your life is like a coin. You can spend it anyway you wish but you will only get to spend it one time, so spend it wisely. During this presentation Dan shares some of the valuable lessons he’s learned during his long career as a professional mascot. Whether at home, work or in the community, Dan challenges his audience to live each day to the fullest by wisely investing their lives and not just spending them.

11:30 am Prize Drawing & Adjourn
Prize Drawing of $500
Must be present to win.

Cancellation Policy:
Golf & Conference: Refunds will be made if requested by September 24th. Substitutions allowed any time.